Growing up in the Northeast, Ryan Sterling became an avid outdoor enthusiast with a passion for life. After earning his Masters of Business Administration from Thomas College in Waterville, Maine in 2010, Sterling relocated to Aspen, Colorado where he spent over half a decade in luxury hospitality management and food & beverage–and doubled as a budtender during the off season. While working as a budtender, he identified numerous deficiencies in dispensary operations and in 2016 co-founded GreenScreens, which quickly became an industry leader in dispensary menu boards and digital advertising.

Over the past 4 years, Sterling has visited hundreds of dispensaries across more than a dozen legal markets, working with owners and managers to overcome the challenges of running a retail cannabis operation. Sterling unifies experience-driven customers with vision-driven ancillary businesses and profit-driven product companies, enabling him to develop an active network of the most influential operators and strategists in the industry. Constantly tackling the incremental challenges that dispensaries face has made Sterling an industry expert in retail operations. As a result, Sterling founded and manages Sterling Operational Services (S.O.S), a consulting firm on a mission to optimize dispensary operations from the inside out.