Ru Johnson is a cannabis and music industry brand operative based in Denver, Colorado. Her company, Roux Black Consulting works with people, places and things to expand their consumer demographic using marketing, media strategy and campaign development. 

Ru is a board member at the Minority Cannabis Business Association and the Director of Comms at the Cannabis Certification Council. She believes the most effective way to market and work within the cannabis space is consistency coupled with exciting components of promotion through an equity lens.