Rama is business partners with cultural icons 2 Chainz, Gary Vaynerchuk, The Game & Juicy J. He runs the multiple award-winning creative agency Green Street to service the needs of those partners plus more. He’s co-founder of the #1 cannabis B2B show in California, Hall of Flowers. Preferring to stay behind the scenes, he enables cannabis & non-cannabis brands to connect with cannabis consumers.

Currently Rama is curating Green Street’s first building project; 718 South Hill St., a 67,000 SqFt business & social center in Los Angeles, soon home to over 50 of the world’s leading Cannabis brands plus 2 restaurants, private event space, co-working suites, content studios and brand showrooms. Originally constructed over a century ago for The Los Angeles Furniture Factory, decades later renovated into a jewelry factory, then a featured location in the 1984 blockbuster Terminator, the building will now serve as a professional and social hub for entrepreneurs & creatives.

Before Green Street he joined mentor Darren Romanelli at advertising agency StreetVirus & The Pancake Epidemic, working on the world’s top brands including Disney, Beats By Dre, Deckers & Universal. Previous to that he partnered with friend John LaCroix to create Medicine Agency & Gallery that serviced The Berrics, Maurice Kanbar, and produced art exhibitions with Alvaro Ilizarbe, Giovanni Reda, Greg Mike & Ron English.

In 2006 Rama Co-founded United Trade Show together with Ryan Walker & Steve Aoki. United was an instant success with 5 consecutive sold out fashion trade show events. Walker & Aoki went on to separately have successful music careers.

Late 2002, Rama co-founded Tarantulas Records, & managed musical acts The Explosion & Say Anything who went on to Virgin Records and J Records respectively. Under direction from The Explosion, he developed multiple artists under the Tarantulas label including; The Distillers, Darker My Love & The Bronx.