Mikaela serves as the VP of Retail Business Development at springbig. During her time at springbig, she has helped many of the largest multistate operators and highest volume retailers reimagine their loyalty program and their relationship with their customers/patients. Through integrations with leading cannabis POS and e-commerce partners, springbig offers data-driven strategic marketing, retention, and relationship management tools that increase revenue.

Before joining the team at springbig Mikaela worked in sales and marketing outside the cannabis industry. Her superpower? Being able to get the whole room on the dance floor!