A relentless entrepreneur, Lisa’s entrepreneurial spirit was inherited from her father and came to life in her first business as a boutique owner adding to over 20 years’ experience in fashion, retail, merchandising, and business development.
Lisa hung up her fashion hat and then launched Trademoms, a marketplace allowing mother’s to capitalize on their skills as a currency. Amidst it all, Lisa developed a line of small batch skin care, Anaya Lily, a passion project that led her to the cannabis industry.
Lisa is now the Chief of Staff of Vertosa, a hemp and cannabis infusion technology company that creates industry-leading active ingredients for infused products including topicals, beverages and edibles.
Lisa has been featured in both local and national press, including KTVU Fox News and Oakland Magazine.