Jessica is the EVP and Chief Revenue Officer of STM Canna, a leading post-harvest processing equipment manufacturer in the Cannabis industry. Originally joining as the SVP of Sales in 2017, Jessica developed the framework for new market penetration to propel the early-stage start-up from sheer concept to revenue, quickly establishing STM as an industry leader and innovator in commercial pre-roll processing and grinding technology. In the years following, she formed the structure to launch the company’s first and subsequent products to market, established three sales divisions, oversaw planning and execution of marketing initiatives, cultivated key biz dev relationships, headed investor relations, and implemented countless process improvements. Jessica is involved in managing daily business operations and is responsible for overseeing sales and mobilizing strategic initiatives within a scalable business model to keep up with the exponential growth of the industry.
Jessica’s kaizen approach and deeply rooted passion for entrepreneurship has led her to enjoy assimilating into an assortment of roles, as often necessary in young companies. At the age of 15, with no prior experience, she completed an overhaul of her parent’s limousine company’s bookkeeping and effectively reduced labor hours by over 30%. As a top performer in each sales role that ensued, she continuously identified areas of improvement relating to sales team education, tools and resources and soon began aiding employers in enhancing their processes and training practices to maximize results. Over the course of her career, Jessica’s experience in building start-ups from the ground up and serving businesses across a variety of industries has allowed her to accrue vast knowledge of different facets of business activities, including operations, sales, marketing, business development, and client services. Jessica specializes in forming new front-end departments, launching new products, project planning and management, enabling cross-departmental collaboration, improving customer experience, building strong organizational foundations, optimizing revenue streams, and implementing tools and technology to increase operational efficiencies.