Flip Croft-Caderao began his career in creative advertising, helping top tier brands such as Budweiser, Bud Light, Pizza Hut, ESPN and American Express grow their brands for a digital audience over a span of 10 years.

In 2018, he founded Greenlit Agency, an ad agency focused on the cannabis and CBD industries.

Desiring to build a business that merges his brand building experience with his passion for human rights, in 2018 he also co-founded Goodekind, a hemp social enterprise whose profits help fund human rights organizations serving the U.S.

Flip’s expertise in marketing, cannabis, and CBD has landed him numerous successful speaking engagements at cannabis industry shows and events, making him a sought after speaker in the space.