Chris is a consumer behavior and brand focused marketing veteran with over 19 years of experience leading brand/product launches and campaigns across numerous industries – cannabis, CPG, lifestyle, health and wellness, footwear, apparel and automotive.
Chris started his career with Action Marketing Group, a division of Warren Miller Films dedicated to activating large scale sponsorships, events and mobile tours. Over the course of the next 17 years, Chris helped grow the agency and expand their capabilities to build an international client list. During his tenure, he linked up with adidas, and would spend 2 years on the brand side and 15 more years at the agency leading cross-functional teams while launching 100+ product lines and numerous adidas family brands. Both with adidas and other major brands, Chris led high profile celebrity/athlete brand initiatives, created social/influencer/content platforms and developed a wide range of retail programs focused on building communities and generating sustained sales.
After agency life, Chris shifted his focus to the cannabis industry and helped lead a Series-A funded distillate brand through a strategic overhaul, creative rebrand and successful product launches in Colorado, California and Arizona. Most recently, he became the Marketing Director at Hava Gardens, äkta and High Q – a vertically integrated company based in organic, living soil cultivation and live rosin infused products.
A graduate of CU-Boulder with degrees in both Advertising-Journalism and Business, Chris takes a customer-centric approach when designing authentic marketing strategies that build passionate fan bases.
Emerge Cannabis Conference
