Brian has led the advancement of cannabis travel and tourism. He is the founder of the Cannabis Travel Association International and President of Cultivar Strategies, a cannabis-related solutions provider for travel destinations. Cultivar Strategies teamed up with MMGY Travel Intelligence to conduct groundbreaking national research on the Active Leisure Cannabis Travel Audience in the United States.

Brian serves as a subject matter expert for the leading travel industry organizations like the California Travel Association, Destinations International, San Francisco Travel, Sonoma County Tourism and the Las Vegas Chamber of Cannabis.

He is a sought-after advisor and speaker in his area of expertise. Brian is also developing The Cannabis Trail of northern California, a cultural and historical legacy trail that celebrates the pioneers, places and significant milestones of the cannabis legalization movement.