Cannabis Marketing Workshop Agenda
Tuesday, May 18 | 8:00am – 2:30pm PT
6 Sessions, 20+ Cannabis Marketing Experts, Dozens of Ideas!
Presented in Partnership with:
Open to all Spring and Summer Emerge Ticket Holders. Not currently registered for Summer Emerge?
8:00-8:30
Re-Emerge Cannabis Marketing Workshop Opens
Jump in to build or update your avatar and business profile, then cruise the sponsor pavilions, meet up with your cannabis pals, and more!
**Watch the Platform Announcements for Giveway Opportunities!**
8:30-8:45
Re-Emerge Kick Off!
Your Re-Emerge hosts Ricardo Baca and Jesse Burns (Grasslands) and Charles Warner (Emerge) kick off your day of cannabis marketing excellence!
**Watch the Platform Announcements for Giveaway Opportunities!**
8:45-9:30
Rowing in the Same Direction: Integrated Marketing Communications in a Post-Covid Cannabis Industry
A cohesive, consistent brand experience keeps your cannabis product or service top-of-mind for your customer when they are ready to buy. We’ll discuss strategic alignment of campaigns into marketing channels, how to create your primary brand message, delivering consistent customer experience, and tactics to manage execution!
Moderator: Ricardo Baca/Grasslands
Panel: Chris Jacobs/Hava Gardens;
Kaliko Castille/Thndrstrm Strategies
9:45-10:30
Content Reigns: Employing Content Marketing, SEO and More to Build Your Owned Media Foundation
Content marketing and SEO go hand in hand! You’ll hear from cannabis marketers on how to create relevant, quality content to build relationships with customers, set recurring touchpoints for content delivery, and increase website traffic and conversion actions.
Moderator: Mackenzie Meter/Grasslands
Panel: Amy Donohue/Hybrid Social;
Kelsea Appelbaum/Vangst;
Kevan Reece/Veritas Fine Cannabis
10:45-11:15
Fireside Chat: Finding Your Cannabis Brand’s Audience
Every marketing tool, data insight, and campaign plan will always rely on one thing – your audience. And to make things even more fun, your audience will keep changing! Join this Fireside Chat for insights into defining your audience, what makes compelling marketing for first-time and repeat business, plus cannabis marketing trends and inspirational campaigns!
Moderator: T.L. Stanley/Adweek
Special Guest: Angela Pih/Cannacraft
11:30-12:15
Using Email & Social Media for Cannabis Customer Engagement and Conversion
Email and social media marketing remain the top tools for any marketer to connect, engage, and ultimately sell their customers on their products or services. But how do these outreach channels change for cannabis marketing? Learn top tactics for email and social media marketing, plus how to manage roadblocks (like restricted ESPs) to increase audience, boost sales, and improve your marketing results. This is 45 minutes that can change your marketing life!
Speaker: Shayda Torabi/ReStart CBD
12:30-1:15
Cannabis and Digital Marketing: From Programmatic to Affiliate, a 2021 Update
Marketing your cannabis brand in a highly regulated industry is the definition of challenging. Think beyond traditional channels and get tactics for programmatic advertising, affiliate partnerships, and more! These tools can extend your digital reach – legally and effectively – to make a huge difference to your revenue growth.
Moderator: Alexis Lipnicki/Grasslands
Panel: Amy Deneson/Pheno;
Sandra Bergman/Schwazze;
Todd Rose/CannAffiliate
1:30-2:15
The Power of Brand: Storytelling, Distinction, Architecture, Design and More
The cannabis industry is exploding and ensuring customers understand why your brand is unique (and the best) is critical. Understand the steps to building a successful brand, and get your blueprint from our panel of cannabis branding experts!
Moderator: Jesse Burns/Grasslands
Panel: Aaron Amaro/Doubleday & Cartwright;
Jon Spadafora/Veritas Fine Cannabis;
Shayda Torabi/ReStart CBD
2:15-2:30
Closing & Giveaway Announcements
You did it! Congratulations on ramping up your cannabis marketing skills and toolbox! Hang out with us for a few more minutes for closing remarks and giveaways.
Join Us
We’re expecting over 2,500 participants for this highly anticipated event. Summer Emerge 2021 kicks off Tuesday, June 22 through Thursday, June 24!
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Emerge Membership
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Upcoming Events
We are currently working a new slate of events to bring you in the near future. Stay tuned!