After spending nearly two decades in the hospitality industry, Jon Spadafora pivoted to the cannabis industry in 2015,  building out the initial brand and marketing strategy for Veritas Fine Cannabis. 

He specializes in experiential marketing strategy and creating events that elevate the customer experience.  Jon’s professional background includes work with top hospitality and entertainment companies such as Virgin Hotels, Vail Resorts, sbe Entertainment Group, Caesars Entertainment and Live Nation. 

As head of marketing and sales at Veritas, Jon and his team work to bring the best of hospitality to the cannabis industry, developing and implementing diverse, multichannel events to ensure the customer experience is as unique as everything produced by Veritas Fine Cannabis.